The timeless allure of ski destinations: insights into the global property market

Much has changed globally, but it’s clear one thing remains the same – the appeal of the world’s slopes.

In a landscape marked by global transformations, the resilience of ski destinations stands as a testament to their enduring appeal. Despite fluctuations in government borrowing, interest rates, and GDP, the property markets in ski resorts, both domestically and internationally, have showcased remarkable fortitude. Three years ago, our partner Savills introduced the inaugural Ski Resilience Index, seeking to gauge resorts' ability to weather the impacts of climate change and fluctuating season lengths. Today, its significance is more evident than ever.

"Interest in ski property both from consumers and investor clients worldwide remains as keen as ever" - Jeremy Rollason, Head of Savills Ski.

Contrary to expectations amid the uncertainty brought by Covid-19, ski markets have not only weathered the storm but have thrived. With global ski visitor numbers on a steady ascent for the third consecutive year and transactional volumes surpassing those of 2019, interest in ski property remains fervent among consumers and investors worldwide.

Looking ahead, Savills ventures into uncharted territory by forecasting the five-year growth potential of ten renowned resorts in the Alps. The analysis points to resilience in established markets, offering a glimpse of sunlit slopes once the clouds of uncertainty dissipate.

Readers are invited to delve into Savills' 15th annual ski report, a testament to the enduring appeal and investment potential of ski destinations worldwide. Whether aspirations lie in the Alps or beyond, our partner Savills stands ready to guide through the property journey.

Source: Jeremy Rollason, Head of Savills Ski, The Ski Report - Winter 2020/2021