SAVILLS | The ski Report - Winter 2020/2021
Much has changed globally, but it’s clear one thing remains the same – the appeal of the world’s slopes
Fourteen years ago, I sat down to write the introduction to our first-ever ski property report. Today, as I reflect on the state of the industry from a chalet overlooking the Swiss Alps, much has changed globally. But looking back, it’s clear one thing remains the same – the appeal of the world’s slopes.
While we see an exponential increase in government borrowing, a halving of interest rates and GDP creeping into negative territory, we have been surprised by the resilience of the world’s property markets, both at home in the UK and overseas. Three years ago, we published our first Ski Resilience Index, designed to distinguish which resorts were the most resilient to climate change and season length. Little did we imagine the significance that our index would have today.
Interest in ski property both from consumers and investor clients worldwide remains as keen as ever
Jeremy Rollason, Head of Savills Ski
Given Covid-19, some may have expected that the current uncertainty would bring the growth we’ve witnessed over the past decade to a grinding halt, and that property transactions would dry up. But with global ski visitor numbers increasing for the third successive year, and our own transactional volumes also up compared with 2019, our analysis shows that ski markets have remained resilient. Interest in ski property both from consumers and investor clients worldwide remains as keen as ever.
So, what might the future hold? For the first time this year, we predict the five-year growth potential of 10 popular resorts in the Alps. We foresee resilience in the markets of established resorts and, once the cloud has lifted, plentiful bluebird days on the horizon.
We hope that you enjoy reading our 15th annual ski report, and we would be delighted to advise or assist with your property requirements in the Alps or beyond.